Blog Writing Archives - Robert Lang The Copywriter

Andrew Scowcroft Consultancy Ltd

A contract to write Blog Posts

Andrew provides me with lengthy documents on specific subjects to be reworked and edited down to Blog posts, written with reference to topical news stories or historic events to create a dynamic and entertaining series of articles introducing various facets of his management consultancy services.

As part of my online management development activities I prepare a regular blog on management and business leadership issues. Rob has been invaluable in helping me improve both the content and style of those blogs. Not only has Rob helped craft bite sized chunks of wisdom he has often introduced an intriguing metaphor or slant which immediately adds impact and attracts a wider audience. I will continue to use Rob's undoubted expertise and independent perspective for my future blogs and would encourage other business owners to do the same.

Andrew Scowcroft
Owner, Andrew Scowcroft Consultancy, South Wales

Halbert Accountancy

A contract to write Blog Posts

I wrote monthly Blog Posts for Halbert Accountancy, between Oct 16 – Jan 17, fully researched and employing topical story lines to advertise and promote the client’s broad range of accountancy services, including a re-writing for December’s post of the carol “We Three Kings” as “We See things…for how they are”.

Rob took the time to research my offering and the general accountancy market. He then linked my approachable and positive personality to the blog content for my practice. On reading the first draft, I was truly entertained. Then, on launching the first blog I had many (non-accountants) also comment on how engaging the blog was. I commissioned Rob to continue the work and am very pleased with each and every blog he delivers.
I would recommend Rob, with absolutely no hesitation to any business looking for a fantastic copywriter

Sara Halbert
Director, Halbert Accounmtancy

Cooden Tax Consulting

A contract to write Blog Posts

A current contract to write regular Blog Posts for Cooden Tax Consulting in East Sussex, each fully researched and focused on promoting the client’s specialist service - assisting business owners to obtain Research & Development Tax Relief. Shorter, edited-down versions of each post are also produced, as required, for a local hard-copy business magazine.

I approached him off line to have a chat about some blog writing that I needed for my website to keep content "fresh and relevant", based on news worthy events being linked in to Research and Development Tax Relief, which is what my business specialises in. In its own right the subject is quite grey, but what Rob was able to do was to give the subject matter life and write an engaging and readable piece of content relevant to both the Tax Relief and the item of news we had highlighted.

I would recommend Rob's services to anyone, especially if you aren't sure how to deliver content that is relevant to your audience, a quick chat with Rob and you'll find there is a myriad of possibilities

Simon Bulteel
Director, Cooden Tax Consulting

Bullies Out Charity

A number of Blog Posts, written to support the charity's work

Without contract and completed pro bono, I’ve produced several articles for Bullies Out in Wales; fully researched and focused on themes suggested by the charity, to help highlight their work and explain the breadth of it. I remain a member of the charity and a supporter of its work

When Rob offered to help us, we jumped at the chance and I am so glad we did. Rob has been an absolute gem. He has written some engaging, creative and very accurate blogs for our website. We deal with a very emotional and challenging issue and Rob is quick to understand our needs and how the writing needs to be communicated to those who visit our website

Linda James
Director, Wales Region for Bullies Out

Xpect Photography

A contract to write occasional Blog Posts

I’ve written a number of Blog Posts, as and when required, for specialist Wedding Photographer Mark Martin who owns Xpect Photography. Fully researched, each post focused on a certain aspect of Mark’s work to explain his particular skills and assist in positioning him online as South Wales’ leading Weddings photographer.

The whole blog is excellent, the short verse at the end just so unique and perfect for an ending to the post. Thank you Rob: you're definitely my first port of call when it comes to knowing how best to convey what it is I need to say!

Mark Martin
Owner, Xpect Photography

Nicol & Co Estate Agents

A contract to write weekly Blog posts

This was a contract to write a series of 12 Blog posts over three months to promote a local Estate Agents in Worcestershire, focused on presenting the company’s personable, approachable staff; their in-depth knowledge of their patch and the agency’s wider involvement with community projects and sponsorship of local sports clubs and events.

We’re extremely grateful to Robert for providing our business with imaginative blogs over a period of 12 weeks. His work was adaptable and he was always available at short notice.

Matt Nicol
Owner, Nicol and Co.

Helen Roberts

A contract to write a Blog Post

Helen approached me to compose a one-off article on Research and Development Tax Credits, with the purpose of explaining the nature of the beast to businesses which might be unaware of the opportunity to recoup costs and how Helen could help them. A maritime motif was used to help engage the reader in an interesting and imaginative fashion.

Perfect, perfect, perfect. I feel I have sailed the stormy seas into calmer waters reading that blog, Rob. I couldn't be happier with the content. I can do so many things with it.....starting with today's LBN * showing off Thursday* YOU are an absolute star.

Helen Roberts
Business Adviser, Project Grow

“Blagging” Reduction Services

Mini scripts for networking pitches

Getting your message across in a Networking Pitch in an original and memorable way and within the limited time frame that most Networking Groups allow is always a challenge. However, get this right and the R.O.I from the networking you attend can quickly rise. If you feel unsure what to say or how to say it, give me a shout. Here’s what previous clients, who commissioned Networking pitches from me, have thought:

He is quick to understand his client's requirements and has some incredible ideas of how to attract future clients/customers through words

I wanted fellow networker's to understand that the care and detail taken to make and package exquisite chocolate's is similar to what A1MAZING Roofing Services Ltd offer all their customers, as opposed to offering people bog standard cheap chocolate's and hiring a rogue roofing trader. Rob your poem worked, you have a special talent

I asked Rob to think of some original way of explaining what I do - I am an Insurance Broker. He came up with a witty, insightful and clever poem which I continue to use on many occasions. A different perspective to the usual copy writers. Thoroughly recommended

1. Viv White, KN Office Supplies 2. Maureen Johnson, A1mazing Roof Services 3. Andrew Long, Cass Stephens Insurance
All work provided for the above for their 4N Networking Pitches

Blog Writing Portfolio